B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing journey is now totally fragmented as well as the manner in which neighborhood structure can assist marketing experts take back con… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also other truths concerning contemporary B2B advertising. We go over just how the buying journey is now entirely fragmented and the manner in which area building can help marketers retake control of the exploration as well … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also other realities about contemporary B2B marketing. We review just how the acquiring trip is currently entirely fragmented and the manner in which neighborhood building can aid marketers take back control of the discovery an… Read More